About Issa

Issa London, the fast-growing fashion brand, was founded in 2004 by Daniella Helayel. Since then Issa has become known worldwide for its highly versatile collections that compliment a range of timeless pieces appropriate for any occasion and body shape.

With a distinctive offering that has the ability to make a statement from day to night, the brand appeals to women worldwide. Issa Collections are comprised of day, work, occasion and weekend wear, entirely designed in-house at our London studio led by Issa’s Creative Director, Blue Farrier.

International celebrities such as Eva Mendes, Beyoncé, Madonna and the Duchess of Cambridge have embraced the Issa style, contributing to the incredible global success of the brand.

In 2013 Camilla Al Fayed acquired the control of the brand and became its Chairwoman. Camilla has been managing the commercial expansion of the brand globally, whilst the in-house creative team, under the leadership of Blue Farrier, continues to oversee the design and development of the brand and its collections.

Issa London now wholesales through 350 stockists globally, manages a vibrant ecommerce platform, has a free-standing boutique in Tokyo, and plans for the opening of a Botique in Sao Paulo (Brazil) at the end of 2013. Additional retail expansion is planned for the near future.