With our Pre-Fall collection about to launch online, we thought we’d take you through the Issa journey so far, giving you an insight into all the pieces you’ve seen, bought and loved this season. Our design team have branched out across new categories and fabrications, while keeping all your favourite Issa elements: wrapping, draping, prints and colour.
With a series of posts we want to explore Issa’s continuing evolution - here's what inspired us for Spring/Summer 2015.
The Pop Art Movement
Over the last two centuries, Fashion and Art have slowly entwined, creating ideas and beliefs through their language of style, shape and colour. For Spring/Summer 2015 we saw a flurry of bold brushstrokes, vivid colours and graphic prints bringing movement and energy to the Issa runway.
One of the most stand-out motifs this season was the repeated ‘Running Horse,’ echoing the mass-produced, lucid work of Pop Art Icon Andy Warhol – a major influencer in fashion since the 1960’s.
Roy Lichtenstein was another pioneer of the movement, his colourful series of explosive images referenced in the Spring/Summer's 'Kapow' :
The Issa 'Bay' dress (above) features the playful pattern, toned down for a more wearable, everyday look.
The final impression of movement is presented through a series of black wavy lines and loops, referencing artist Keith Haring's bold, graffiti-inspired work:
As a defined 'wiggle' print or as a more abstract outline of the 'Running Horse' motif, the thick lines are accented with vivid block colours and are another key theme for Spring/Summer 2015.