First shown at London Fashion Week in 2006, Issa quickly became world-renowned for its vibrant femininity and has since been worn by some of the world’s most high-profile women. In 2013 the brand began a process of evolution, signaling the start of an exciting new chapter for Issa.
In 2011 Camilla Al-Fayed acquired Issa and became the brand’s Chairwoman. Camilla appointed Blue Farrier as Creative Director in May 2013, tasking Blue with developing the Collection whilst retaining the design DNA. The company is now wholly owned by the Al Fayed family whose strategy is to develop Issa further to become a true lifestyle brand, with additional product categories and a retail presence.
The first Collection in this new phase of development was Pre-Fall 2014, followed by a London Fashion Week Runway Show in February 2014, showcasing the Autumn/ Winter 2014 Collection.
Issa wholesales through 200+ stockists globally, manages a vibrant ecommerce platform and has a free-standing boutique in Tokyo, with further international openings planned for the near future.